Packaging Design

Packaging Design

the giant screw

The original packaging for Arrow’s 415 piece fastener utility kit consisted of a blister-pack on a hang card. Good for showing the product, but storing the 412 sharp metal objects becomes a problem once the package is opened. My solution was to redesign the packaging both to be attractive and to double as refillable storage for the screws and nails.

BAD DOG

MD 20/20 is a fortified wine colloquially referred to as Mad Dog. I decided that the packaging of this brand could use to be brought closer in line with it’s public image. The label features bold aggressive typography and the outline of a menacing dog silhouetted against a night sky. Completing the packaging is a leather spiked collar and heavy gauge dog leash that apparently was not strong enough to hold back this powerful beverage.