Branding

jane reaction fitness logo

The client is a personal trainer that wanted a logo that reflected motion and kinetic energy. It was important to her that she have two versions of the logo, one with the company name and one without.

Logo with company name

Logo without text

atlanta.tax

This was a branding project for an accounting firm. The client preferred simple comtemporary aesthetic. Because the company name was also their rather unconventional URL, we decided on a logo that highlighted the “dot” in the middle of their name. I produced logo, letterhead and business card design for them. The logo was created in multiple colors intended for differing applications.

Logo

Letterhead

Eastern Airlines

Eastern airlines is a brand that goes back to the beginnings of commercial aviation, and is closely associated with the glamorous early days of international jet travel. In rebranding Eastern, I wanted to nod to the aesthetics of this period.

Logo

Collateral Assets

Airplane Redesign

Advertising